11 December 2007

Not OK.

Oh no! Blueprint magazine is no more :( 

Check out the news here. And from the press release...
Martha Stewart Living Omnimedia Inc. today announced strategic plans for two of its publications for 2008. Going forward, the company will produce Blueprint as focused special interest issues within the home category, which it will introduce to brides-to-be through its established Martha Stewart Weddings magazine. Bluelines, the Blueprint blog, will continue and the company anticipates growing Blueprint digital content across its websites. Blueprint magazine will discontinue publishing on a stand-alone basis after the January/February 2008 issue.
“We are constantly evaluating the best ways to position and grow our brands. Weddings and Blueprint appeal to women at a similar life stage and we believe this strategy will allow us to better leverage the synergistic relationship between the two publications," said Susan Lyne, President and CEO of MSLO. “By publishing Blueprint in a special interest format, we can provide newlyweds with useful ideas and inspiration for their homes; and advertisers with a targeted platform to reach this highly desirable consumer.”
This can't be! Blueprint was named one of the hottest launches of the year by the Media Industry Newsletter and was a gold- and silver-medal winner at the Society of Publication Designer's 42nd Annual Magazine Design Competition. Plus, I really liked it. Goodness, what terrible news. And for the record, while weddings and Blueprint may appeal to a similar population, you cannot expect all women in their 20s and 30s to be reading wedding magazines. Sometimes we like to read other stuff. I know, sounds bizarre, but we aren't all wedding-crazed.

1 comment:

  1. She's been on my shitlist since taking Martha Stewart Kids and Baby away. Anyone who has ever seen or heard her knows she's evil to the core! :)


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